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Strategic Thinking
For Rapidly Evolving Businesses
For the launch
For the longterm
Part of the team
More than just
a makeover
this is
Brand Therapy™
Ground-Up
Auditing
We audit brands layer by layer, from the ground up
Strategy first, then positioning, then identity, then comms, assets & collateral
Each layer is built upon the previous, so by suggesting changes to the foundations we can envision an entirely new structure
Inherent
Value
We’re a hands-on agency, so we don’t just describe problems, we describe solutions
We can also execute those solutions if needed
Our audits can also be taken to another agency, or brought in-house to be acted upon, so no expense is wasted
It’s like hiring an architect to draw up a blueprint - you can always go to another architect or builder to actually build the building - the blueprint has inherent value
Actual
Deliverables
Deliverables vary widely between projects, depending on what's required to solve the problem
But our deliverables are always highly functional
They can include workshops, brand books, templates, guidelines & ongoing support
Not just another consultancy
Go beyond an audit with Brand Therapy
Attention Is
The Only Currency
Like it or not, the world's attention span is about 1 second, if you're lucky
This is how long brands have to make a unique, valuable & motivating impression
So we design brands that are ultra-bold, ultra-clear & ultra-accessible
We're Gardeners
Not Carpenters
We believe brands are living organisms, not pieces of furniture
So we don't build fixed items that will never change
We create identity systems that have room to grow, blossom & bloom, in ways unimaginable at the outset
So when your focus changes, or your team expands, or more partners become involved, our systems will grow with you
Your Story is Your Unique Power
The power of storytelling is not to be underestimated, even in the most commercial of settings
We're experts in helping uncover your story & we'll give you the tools to express it to maximum effect in any given context
1
Inward Discovery
Deep-dive conversations with key members of your team
Tells us what the goals are
Gets us up to speed on everything you've done so far, what's working & what's not
2
Outward Research
Examining audiences & competitors
Establishes context, behavioural drivers & market gaps
Tells us where a brand needs to fit in to be appropriate & where opportunities to be different & distinct exist
3
Synthesis & Evaluation
Synthesise all of the learnings into a report
Create recommendations
4
Discussion
Deep-dive conversations analysing the evaluation findings & recommendations
Detailed discussion of next steps
