Roar x Illusto
Product Launch & User Acquisition Partnership
We've been helping Mocha Global for over 12 months now, creating content, running user-acquisition campaigns & advising on how to develop the business from Series A to dramatic growth
To date we've helped launch apps with a wide range of global partners including Real Madrid, Utah Jazz, Calgary Flames & World Rally Championship
'We greatly enjoy our partnership with the Roar team. I know I can always trust them.'
Kristyn Dunlap - SVP Marketing, Mocha Global
We've created a whole suite of brand and sales assets for Veritone's new company/product SPORT X
It isn't out yet so we can't say too much, but we’ve already advised on product features, created the brand and all the assets with acquisition campaigns to commence in June after the PR launch embargo
We are leading the launch of SPORT X with organic, paid social and PR campaigns, all driving to our high converting landing pages
'These guys are an essential extension of our team.'
Elizabeth Eastham, Managing Director, Veritone
Launching Veritone’s Global Sports SaaS Platform SPORT X
We partnered with Sharpen at seed stage
The early stages were creative-heavy, as we helped expand the visual identity, designed landing pages, email layouts, video adverts and more
The second phase has been activations-focussed, with over 15k sign-ups, from a highly targeted cohort
Following this success we're now helping the brand re-position itself to serve more general applications across multiple high-value sectors
'Roar have been an indispensable partner for us, consistently over-delivering.'
Aidan Whytock - Founder, Sharpen
Provisional Timeline
Budget Breakdown
B2C & B2B Marketing for Ed-Tech SaaS Platform Sharpen
Channel Launch and User Acquisition for Law-Tech App Lawyered
Goal
Acquire 50k users by end of 2022
Build a relationship between Roar & Illusto that sets up long-term growth
Method
Position Illusto as the go-to intuitive tool for video makers
Leverage the power of content, creators, community & campaigns to drive new users to a high converting landing page
Magic
Create content that excites the desired audience, inspires them in their creative passion & influences them to sign-up
Phase 1
Weeks 1-3
5%
spend
Research, Discovery & Ideation
Meetings & workshops to determine the exact strategy, creative direction & activation plan
Competitor research, audience research, product on-boarding, creative experimentation
Phase 2
Weeks 4-10
15%
spend
Production, Planning & Preparation
Expanded brand guide, website design, channel assets, video content, ad content, media planning & buying, launch content production, talent engagement
Phase 3
Weeks 11-12
5%
Spend
Launch, Learn & Leverage
Content activation, community program activation, early analysis & optimisation
Phase 4
Week 13-24
75%
Spend
Up & Running
12 weeks of live campaigning goaled at 50k new user sign-ups in the US & UK
Strategy Fees: 5%
Creative Fees: 20%
Management Fees: 15%
Media Spend: 60%
Partnership Performance Multiplier
We like to work with our clients on incentivised models
Aligning the commercial success of our services to the 50k user target ensures a focused & mutually beneficial partnership
Launch & User Acquisition for Mocha Global
Relevant Case Studies
We supported Lawyered through the launch of their TikTok presence & user acquisition activations
Utilising our in-depth relationships with creators & active engagement with their communities we were able to surpass install expectations by 20%
As part of our collaboration with creators we built with interactive, engaging elements, like live Q&As, producing great results & fostering an active community around Lawyered
'The campaign exceeded goals & the reporting helped us learn surprising insights about our audience.'
Carina Elise Godou - Chairperson, Lawyered