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The happy marketing agency

Roar x Illusto

Product Launch & User Acquisition Partnership

We've been helping Mocha Global for over 12 months now, creating content, running user-acquisition campaigns & advising on how to develop the business from Series A to dramatic growth


To date we've helped launch apps with a wide range of global partners including Real Madrid, Utah Jazz, Calgary Flames & World Rally Championship

Acquisition Strategy
Multiple Global Brands
150k+ Users Acquired
Launch Partnership

'We greatly enjoy our partnership with the Roar team. I know I can always trust them.'

Kristyn Dunlap - SVP Marketing, Mocha Global

We've created a whole suite of brand and sales assets for Veritone's new company/product SPORT X
It isn't out yet so we can't say too much, but we’ve already advised on product features, created the brand and all the assets with acquisition campaigns to commence in June after the PR launch embargo
We are leading the launch of SPORT X with organic, paid social and PR campaigns, all driving to our high converting landing pages
Nasdaq listed company
Product Launch
Full Service

'These guys are an essential extension of our team.'

Elizabeth Eastham, Managing Director, Veritone

Launching Veritone’s Global Sports SaaS Platform SPORT X

We partnered with Sharpen at seed stage


The early stages were creative-heavy, as we helped expand the visual identity, designed landing pages, email layouts, video adverts and more

The second phase has been activations-focussed, with over 15k sign-ups, from a highly targeted cohort

Following this success we're now helping the brand re-position itself to serve more general applications across multiple high-value sectors

User Acquisition
Launch Strategy
Campaign Management
Website Design

'Roar have been an indispensable partner for us, consistently over-delivering.'

Aidan Whytock - Founder, Sharpen

We’re expert partners

We’re here for the launch & the long-term

We’re part of the team

Provisional Timeline

Budget Breakdown

B2C & B2B Marketing for Ed-Tech SaaS Platform Sharpen

Channel Launch and User Acquisition for Law-Tech App Lawyered 


Acquire 50k users by end of 2022

Build a relationship between Roar & Illusto that sets up long-term growth


Position Illusto as the go-to intuitive tool for video makers


Leverage the power of content, creators, community & campaigns to drive new users to a high converting landing page


Create content that excites the desired audience, inspires them in their creative passion & influences them to sign-up 

Phase 1

Weeks 1-3



Research, Discovery & Ideation

Meetings & workshops to determine the exact strategy, creative direction & activation plan

Competitor research, audience research, product on-boarding, creative experimentation 

Phase 2

Weeks 4-10



Production, Planning & Preparation

Expanded brand guide, website design, channel assets, video content, ad content, media planning & buying, launch content production, talent engagement

Phase 3

Weeks 11-12



Launch, Learn & Leverage

Content activation, community program activation, early analysis & optimisation

Phase 4

Week 13-24



Up & Running

12 weeks of live campaigning goaled at 50k new user sign-ups in the US & UK

Strategy Fees: 5%

Creative Fees: 20%

Management Fees: 15%

Media Spend: 60%

Partnership Performance Multiplier

We like to work with our clients on incentivised models


Aligning the commercial success of our services to the 50k user target ensures a focused & mutually beneficial partnership

Launch & User Acquisition for Mocha Global

Relevant Case Studies

We supported Lawyered through the launch of their TikTok presence & user acquisition activations

Utilising our in-depth relationships with creators & active engagement with their communities we were able to surpass install expectations by 20%

As part of our collaboration with creators we built with interactive, engaging elements, like live Q&As, producing great results & fostering an active community around Lawyered

Creator Search & Strategy
Creator Support
User Acquisition
Audience Engagement
Client Profile Management

'The campaign exceeded goals & the reporting helped us learn surprising insights about our audience.'

Carina Elise Godou - Chairperson, Lawyered

Media Spend: 60%

Creative Fees: 20%

Management Fees: 15%

Strategy Fees: 5%

Strategy Fees: 5%

Creative Fees: 20%

Management Fees: 15%

Media Spend: 60%

Have a happy day

© 2022 Roar

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