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The happy marketing agency

Strategic Thinking

For Rapidly Evolving Businesses

For the launch

For the longterm

Part of the team

Let's do this

Strategic Principles



We audit brands layer by layer, from the ground up


Strategy first, then positioning, then identity, then comms, assets & collateral

Each layer is built upon the previous, so by suggesting changes to the foundations we can envision an entirely new structure



We’re a hands-on agency, so we don’t just describe problems, we describe solutions

We can also execute those solutions if needed

Our audits can also be taken to another agency, or brought in-house to be acted upon, if that's the right solution for you



Deliverables vary widely between projects, depending on what's  required to solve your challenges


But our deliverables are always highly functional

They can include workshops, brand books, templates, reports, guidelines & ongoing support

Not just another consultancy

Attention Is

The Only Currency

Like it or not, the world's attention span is about 1 second, if you're lucky

This is how long brands have to make a unique, valuable & motivating impression

So we design brands that are ultra-bold, ultra-clear & ultra-accessible

We're Gardeners

Not Carpenters

We believe brands are living organisms, not pieces of furniture

So we don't build fixed items that will never change

We create identity systems that have room to grow, blossom & bloom,  in ways unimaginable at the outset

So when your focus changes, or your team expands, or more partners become involved, our systems will grow with you

Your Story is Your

Unique Power

The power of storytelling is not to be underestimated, even in the most commercial of settings

We're experts in helping uncover your story & we'll give you the tools to express it to maximum effect in any given context


Inward Discovery

Deep-dive conversations with key members of your team

Establishes your current goals

Gets us up to speed on everything you've done so far, what's working & what's not


Outward Research

Examination of competitors, audiences & market dynamics


Establishes context, behavioural drivers & market gaps


Uncovers where your brand needs to fit in to be appropriate & where opportunities to be different & distinct exist


Synthesis & Evaluation

Analysis of findings to identify appropriate solutions & recommendations


Distilled into a simplified & actionable report


Planning Dialogue

Deep-dive discussions on the findings & recommendations


A collaborative process to develop a plan to act on the findings of the report

4 Week Audit Process

Launching Veritone’s Global Sports SaaS Platform SPORT X

We created the entire suite of brand & sales assets for Veritone's new company/product SPORT X
It isn't out yet so we can't say too much, but we’ve already advised on product features, created the brand & all the assets with acquisition campaigns to commence in June after the PR launch embargo
We are leading the launch of SPORT X with organic, paid social & PR campaigns, all driving to our high converting landing pages
Nasdaq listed company
Product Launch
Full Service

'These guys are an essential extension of our team.'

Elizabeth Eastham, Managing Director, Veritone

B2C & B2B Marketing for Ed-Tech SaaS Platform Sharpen

We partnered with Sharpen at seed stage

The early stages were strategy-heavy, followed by an expansion of the visual identity, designing landing pages, email layouts, video adverts & more

The second phase has been activations-focussed, with over 15k sign-ups from a highly targeted cohort

Following this success we're now helping the brand re-position itself to serve more general applications across multiple high-value enterprise sectors

User Acquisition
Launch Strategy
Campaign Management
Website Design

'Roar have been an indispensable partner for us, consistently over-delivering.'

Aidan Whytock - Founder, Sharpen

Relevant Case Studies


Strategic Director

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Digital strategy expert & entrepreneur with over 20 years experience


Founded agency Mapp Media, later AudioPlus, in 2013, focussed on innovative mobile-first platforms such as Soundcloud, MapMyRun, Waze & TikTok 


Leader of ground-breaking media & audio projects for Getty Images, Virgin Media, Deezer & Chelsea FC


Managing Director

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Award-winning marketing specialist


Started his career by growing GolfPunk, a golf media company & SportSyndicator, a sports marketing business


Spent 5 years before Roar accelerating performance marketing for household brands including Microsoft, Apple & Diageo & unicorn startups including Square, Deliveroo & Waze


Knows what truly drives conversions, sold-out SKUs & powers real business growth


Winner of numerous awards, including Deloitte FAST 50 & Microsoft Start-up SEA


Creative Director

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Award-winning director, animator & motion designer


Creator of original motion content for A-list brands including Google, British Museum, Warner Bros, Sony, Universal, Virgin Atlantic, British Airways, Nissan, Barclays, Santander, Morrisons, Clinique, VO5 & Heineken


Accomplished brand identity & logo designer, most recently creating a bespoke logo for Kali Uchis as part of the Minions Rise of Gru soundtrack campaign


Expert in the modern, multi-platform campaign


Audio Director

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5 years of audio experience across music, radio & podcasts.

Esther heads up the Operations team at AudioPlus.

Esther directly manages the AudioPlus network of podcasts - from brand opportunities to audience growth strategies.

The Roar

Leadership Team

Roar® is an international hands-on agency based in London


We help ambitious brands leap forward with campaigns, creative & talent

Have a happy day


© 2022 Roar®

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