.png)
Strategic Thinking
For Rapidly Evolving Businesses
For the launch
For the longterm
Part of the team
Strategic Principles
Ground-Up
Auditing
We audit brands layer by layer, from the ground up
Strategy first, then positioning, then identity, then comms, assets & collateral
Each layer is built upon the previous, so by suggesting changes to the foundations we can envision an entirely new structure
Inherent
Value
We’re a hands-on agency, so we don’t just describe problems, we describe solutions
We can also execute those solutions if needed
Our audits can also be taken to another agency, or brought in-house to be acted upon, if that's the right solution for you
Functional
Deliverables
Deliverables vary widely between projects, depending on what's required to solve your challenges
But our deliverables are always highly functional
They can include workshops, brand books, templates, reports, guidelines & ongoing support
Not just another consultancy
Attention Is
The Only Currency
Like it or not, the world's attention span is about 1 second, if you're lucky
This is how long brands have to make a unique, valuable & motivating impression
So we design brands that are ultra-bold, ultra-clear & ultra-accessible
We're Gardeners
Not Carpenters
We believe brands are living organisms, not pieces of furniture
So we don't build fixed items that will never change
We create identity systems that have room to grow, blossom & bloom, in ways unimaginable at the outset
So when your focus changes, or your team expands, or more partners become involved, our systems will grow with you
Your Story is Your
Unique Power
The power of storytelling is not to be underestimated, even in the most commercial of settings
We're experts in helping uncover your story & we'll give you the tools to express it to maximum effect in any given context
1
Inward Discovery
Deep-dive conversations with key members of your team
Establishes your current goals
Gets us up to speed on everything you've done so far, what's working & what's not
2
Outward Research
Examination of competitors, audiences & market dynamics
Establishes context, behavioural drivers & market gaps
Uncovers where your brand needs to fit in to be appropriate & where opportunities to be different & distinct exist
3
Synthesis & Evaluation
Analysis of findings to identify appropriate solutions & recommendations
Distilled into a simplified & actionable report
4
Planning Dialogue
Deep-dive discussions on the findings & recommendations
A collaborative process to develop a plan to act on the findings of the report
4 Week Audit Process
Launching Veritone’s Global Sports SaaS Platform SPORT X
We created the entire suite of brand & sales assets for Veritone's new company/product SPORT X
It isn't out yet so we can't say too much, but we’ve already advised on product features, created the brand & all the assets with acquisition campaigns to commence in June after the PR launch embargo
We are leading the launch of SPORT X with organic, paid social & PR campaigns, all driving to our high converting landing pages
'These guys are an essential extension of our team.'
Elizabeth Eastham, Managing Director, Veritone
B2C & B2B Marketing for Ed-Tech SaaS Platform Sharpen
We partnered with Sharpen at seed stage
The early stages were strategy-heavy, followed by an expansion of the visual identity, designing landing pages, email layouts, video adverts & more
The second phase has been activations-focussed, with over 15k sign-ups from a highly targeted cohort
Following this success we're now helping the brand re-position itself to serve more general applications across multiple high-value enterprise sectors
'Roar have been an indispensable partner for us, consistently over-delivering.'
Aidan Whytock - Founder, Sharpen
Relevant Case Studies
Nathan
Strategic Director
Hover or Tap for more
Digital strategy expert & entrepreneur with over 20 years experience
Founded agency Mapp Media, later AudioPlus, in 2013, focussed on innovative mobile-first platforms such as Soundcloud, MapMyRun, Waze & TikTok
Leader of ground-breaking media & audio projects for Getty Images, Virgin Media, Deezer & Chelsea FC
Jeremy
Managing Director
Hover or Tap for more
Award-winning marketing specialist
Started his career by growing GolfPunk, a golf media company & SportSyndicator, a sports marketing business
Spent 5 years before Roar accelerating performance marketing for household brands including Microsoft, Apple & Diageo & unicorn startups including Square, Deliveroo & Waze
Knows what truly drives conversions, sold-out SKUs & powers real business growth
Winner of numerous awards, including Deloitte FAST 50 & Microsoft Start-up SEA
Jan
Creative Director
Hover or Tap for more
Award-winning director, animator & motion designer
Creator of original motion content for A-list brands including Google, British Museum, Warner Bros, Sony, Universal, Virgin Atlantic, British Airways, Nissan, Barclays, Santander, Morrisons, Clinique, VO5 & Heineken
Accomplished brand identity & logo designer, most recently creating a bespoke logo for Kali Uchis as part of the Minions Rise of Gru soundtrack campaign
Expert in the modern, multi-platform campaign
Esther
Audio Director
Hover or Tap for more
5 years of audio experience across music, radio & podcasts.
Esther heads up the Operations team at AudioPlus.
Esther directly manages the AudioPlus network of podcasts - from brand opportunities to audience growth strategies.
The Roar
Leadership Team
Roar® is an international hands-on agency based in London
We help ambitious brands leap forward with campaigns, creative & talent
