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Strategic Principles
1
Inward Discovery
Deep-dive conversations with key members of your team
Establishes your current goals
Gets us up to speed on everything you've done so far, what's working & what's not
2
Outward Research
Examination of competitors, audiences & market dynamics
Establishes context, behavioural drivers & market gaps
Uncovers where your brand needs to fit in to be appropriate & where opportunities to be different & distinct exist
3
Synthesis & Evaluation
Analysis of findings to identify appropriate solutions & recommendations
Distilled into a simplified & actionable report
4
Planning Dialogue
Deep-dive discussions on the findings & recommendations
A collaborative process to develop a plan to act on the findings of the report
Our 4 Week Audit Process
Launching Veritone’s Global Sports SaaS Platform SPORT X
We created the entire suite of brand & sales assets for Veritone's new company/product SPORT X
We’ve advised on product features, created the brand & all the assets, developed sales collateral through to launch in late '22
We are leading the expansion of SPORT X with organic, paid social & PR b2b campaigns, all driving to our high converting landing pages
'These guys are an essential extension of our team.'
Elizabeth Eastham, Managing Director, Veritone
B2C & B2B Marketing for Ed-Tech SaaS Platform Sharpen
We partnered with Sharpen at seed stage
The early stages were strategy-heavy, followed by an expansion of the visual identity, designing landing pages, email layouts, video adverts & more
The second phase has been activations-focussed, with over 15k sign-ups from a highly targeted cohort of teaching professionals
Following this success we're now helping the brand re-position itself to serve more general applications across multiple high-value enterprise sectors
'Roar have been an indispensable partner for us, consistently over-delivering.'
Aidan Whytock - Founder, Sharpen
Relevant Case Studies
Nathan
Strategic Director
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Digital strategy expert & entrepreneur with over 20 years experience
Founded agency Mapp Media, later AudioPlus, in 2013, focussed on innovative mobile-first platforms such as Soundcloud, MapMyRun, Waze & TikTok
Leader of ground-breaking media & audio projects for Getty Images, Virgin Media, Deezer & Chelsea FC
Jeremy
Managing Director
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Award-winning marketing specialist
Started his career by growing GolfPunk, a golf media company & SportSyndicator, a sports marketing business
Spent 5 years before Roar accelerating performance marketing for household brands including Microsoft, Apple & Diageo & unicorn startups including Square, Deliveroo & Waze
Knows what truly drives conversions, sold-out SKUs & powers real business growth
Winner of numerous awards, including Deloitte FAST 50 & Microsoft Start-up SEA
Jan
Creative Director
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Award-winning director, animator & motion designer
Creator of original motion content for A-list brands including Google, British Museum, Warner Bros, Sony, Universal, Virgin Atlantic, British Airways, Nissan, Barclays, Santander, Morrisons, Clinique, VO5 & Heineken
Accomplished brand identity & logo designer, most recently creating a bespoke logo for Kali Uchis as part of the Minions Rise of Gru soundtrack campaign
Expert in the modern, multi-platform campaign
Esther
Audio Director
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5 years of audio experience across music, radio & podcasts.
Esther heads up the Operations team at AudioPlus.
Esther directly manages the AudioPlus network of podcasts - from brand opportunities to audience growth strategies.
The Roar
Leadership Team
Roar® is an international hands-on agency based in London
We help ambitious brands leap forward
Advertising Experts
Strategy, targeting, planning, technology & oversight delivered by an expert team
Creative Studio
Production, branding, websites, video & collateral by a multi award winning studio
Content Curators
Creators, hosts & influencers. Managed, for maximum results
Everything your business needs...
Focused
On business outcomes in every element of partnership
Sincere
Aligning our commercial agreements with your success not hours billed
Collaborative
We become part of your team. Working together to achieve growth
An essential extension
of our team
Elizabeth Eastham
MD @ Veritone
I know I can
always trust them
Kristyn Dunlap
SVP Marketing @ Mocha Global
An indispensable
partner for us
Aidan Whytock
Founder @ Sharpen
What Our Clients Say